Team LDLC launches a partnership with Olympique Lyonnais

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french football club Olympique Lyonnais partnered with a tech company LDLC Group, the parent company of LDLC team.

Effective immediately, the LDLC team will change its name to LDLC OL coincide with the new covenant.

Image credit: LDLC

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The organization will move its operations to Lyon, France, during the first quarter of the year, to a new esports facility in the city in partnership with the Tony Parker Adéquat Academy.

According to a press release, the partnership claims an “unprecedented strategic commitment for French esport” in which OL Groupe will bring “its commercial know-how for the development of partnerships and the performance of the teams”.

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Through this initiative, the pair will seek to develop the esport ecosystem in the greater Lyon region by focusing on young people, associations, companies and communities to attract native and international talents.

LDLC OL – which will field teams in Counter-Strike: Global Offensive, FIFA, Forrnite, League of Legends and World Rally Championship – would benefit from the momentum provided by the development of an arena of 16,000 people near the Groupama Stadium, which will host “major international esports competitions”.

Esports Insider: This is a partnership of epic proportions between two Herculean-sized companies in the French Quarter. We’re still in early 2020, but the ongoing partnership is likely to be one of the biggest seen this year depending on the scale of those two groups.

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